The result of having the same value for all three color channels is the color gray. Surrounded by orange and purple, scarlet is relatively lifeless.īottom line: in any design, a little scarlet goes a long way. If you draw a diagonal from the black (0, 0, 0) origin point of the color cube to the white (255, 255, 255) point, you will get a line where each point on the line has identical R,G and B values. On a black background, for example, scarlet glows and expands, while on a white background it appears more contained and crisp. How scarlet is positioned in relation to other hues, however, makes a world of difference. Physically, red focuses behind the retina, which forces the lens of your eye to become more convex to pull it forward therefore, we perceive red areas as advancing. Aside from black and white, red is the only color distinction found in every human language. Why? Anthropologists believe we’re hardwired to notice red as a survival instinct. (255,255,255,1) would make the background completely white where as (0,0,0,1) would make background completely black. Having said that, its clear that both (255,255,255,0) and (0,0,0,0) make background transparent. Scarlet is a red, and red is one of the most visible colors. Where as when use rgba(0,0,0,a), the background color becomes more and more darker as the value of 'a' increases from 0.0 to 1.0. A prominence of scarlet, however, is not always advisable. It is an integral part of our brand, which is why its presence is required on all Ohio State communications.
To ensure consistency and protect our signature colors, be sure to use the proper specifications above, and consider that a generous use of white allows our colors, and any others, to stand out. Incorporate our signature colors into your materials to tap into that powerful recognition and connect with our brand. They are our signature colors by which our audiences identify us as Ohio State. Scarlet and gray in combination are as well known as our name.
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